In my mind deep silence is not the opposit of noise. Physically and psychologically it is the starting point and requirement for any spoken word, for any played music and any natural or synthetic sound. If you understand this theory, if you wish absolutely to be focused and […]
All posts tagged: commercial

lost memories
“Our current society has replaced all reality and meaning with symbols and signs” – Jean Baudrillard, Simulacra and Simulation
A year ago I had posted this video in my Polaroid SX-70 article. But watching Apple´s 2013 Ad “Designed by Apple in California” it comes in my mind again. Thanks to the brilliant Francois Ferracci, who has written, directed and post-produced LOST MEMORIES.